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HomeminewsLimited Edition, Indigenous Australian Artist Designed Frames to Help Close the Gap

Limited Edition, Indigenous Australian Artist Designed Frames to Help Close the Gap

Specsavers and The Fred Hollows Foundation have once again joined forces to launch limited edition frames as part of their efforts to close the gap on vision loss between Indigenous and non-Indigenous Australians.

The two limited edition frames feature the artwork of renowned Aboriginal artist and Gumatj leader, Peter Datjing Burarrwanga. The artwork featured on the limited edition frames was one of the first stories painted by Datjing after receiving sight restoring cataract surgery thanks to The Fred Hollows Foundation. Entitled ‘Ganiny and Fog’, the artwork depicts Datjing’s homeland Birany Birany, which is located in East Arnhem Land, Northern Territory, 610km east of Darwin.

Twenty-five dollars from the sale of each limited edition frame will be donated to The Fred Hollows Foundation, with the aim being to raise a total of $125,000 to support the organisation’s sight saving work.

Vital Eye Health Services for Underserviced Communities

The Fred Hollows Foundation’s founding director, Gabi Hollows, welcomed this latest project.

“It’s essential that Aboriginal and Torres Strait Islander peoples have access to good quality eye services,” says Ms Hollows.

“Four out of five people who are blind don’t need to be. However, as more than a third of Aboriginal and Torres Straight Island adults have never had an eye health check, many conditions go undiagnosed and Australia’s First People are more likely than other Australians to have poor eye health.

“That’s why funding is vital. Specsavers initiatives like this help us provide eye health care to underserviced and remote communities in Australia,” she added.

Director of Optometry at Specsavers, Dr. Ben Ashby said, “Being able to see the direct impact of our funding in helping people like Datjing to regain their sight is incredibly rewarding. Datjing’s work and livelihood were threatened when he started to lose his sight. Regaining his sight thanks to The Fred Hollows Foundation has given Datjing the confidence to continue his beautiful work, support his family and community and keep his culture alive for future generations. This would not be possible without projects like this.”

To date, Specsavers has raised more than $2.8 million for The Fred Hollows Foundation, with more than $160,000 being donated from the sale of two other limited edition ranges.

Priced from $199 for two pairs, The Fred Hollows limited edition frame is available in optical or prescription sunglasses style. They will be sold exclusively online through Specsavers’ website from 26 August and in-store nationwide from 29 August.

For more information or to purchase your frame online visit: www.specsavers.com.au