LBJ Optical has been appointed to distribute JF Rey and Boz Eyewear in Australia.
JF Rey and Boz Eyewear are from the maison Jean- François Rey. Designed and manufactured in France, JF Rey is a cult brand with a loyal following among those who appreciate more daring eyewear.
The brands add to LBJ Optical’s existing portfolio, which includes Roger Eye Design, Xavier Garcia, and the more conservative Puccini, Hero, and Eyestuff (for children).
Prue Rennick, owner of LBJ Optical Australia, said she was excited to have been appointed as the distributor for JF Rey and Boz Eyewear.
“I bought LBJ Optical six years ago from a deceased estate and have been slowly building it up, but now we are really pushing ahead. We have introduced some great new brands that reflect my style and fill current gaps in the market. They add a more European flavour to our offering and a bit of whimsy.”
LBJ Optical exhibited its first collection of JF Rey frames at O=MEGA19.
“New frames are launching at Silmo Paris, and we will be adding significantly to our offering with these.”