George & Matilda, the Australian-owned optometrists’ collective, has signed its 92nd practice, making it the third largest optometry community in Australia in just over three and a half years.
Recent additions to the practice include Barry Meyerson, of Meyer Optica in Balmain, NSW and Kirsty Banfield of Mount Martha Optical in VIC.
George & Matilda… has signed its 92nd practice, making it the third largest optometry community in Australia in just over three and a half years
Further growth is anticipated with CEO Chris Beer confirming that the group has secured funding and supportive investors.
“It is no secret that our model is fully-funded, and we have the ability to scale quickly. If you are an independent practice who is looking to retain your uniqueness and focus on your patients, but also have some peace of mind at a time of such turmoil in the economy, then we believe we offer a very compelling opportunity. As the fastest growing optometry community in Australia we are proud to be attracting the brightest and the best talent in the country.”
Barry Meyerson from Meyer Optica in Balmain, NSW
With more and more practices considering what the future may have in store for them, Mr Beer says G&M has bolstered its offering by offering practice partners flexibility.
“We recognise that everyone who joins G&M is different and has a different set of motivations for why they join. While the principals of our partnerships remain the same, the way we execute varies every single time. This flexibility and willingness to accommodate what makes our practices special is a key ingredient in our success,” he said.
“We are constantly building on our platforms to ensure we are delivering high value to our practices. Our data driven-marketing platforms, coupled with our supply-chain technology and back office support are helping to give back more time to our practice staff and deliver significant growth.
“In times of uncertainty it is always reassuring to know you have people in your corner fighting with you. We are very proud to be supporting the independent optometry community in these turbulent times and have significant resources at our disposal to help not just our practices, but the communities they serve weather those storms,” Mr Beer concluded.
