Essilor ANZ Chief Executive Officer, Pierre Longerna, has written to the company’s Australian optometry customers to personally assure them of Essilor’s continuing support during the COVID-19 pandemic through business support, training and future marketing initiatives.
Mr Longerna said in the letter that Essilor’s 300-strong Australian & New Zealand workforce across sales, support teams and lab networks are doing all they can to assist customers through this challenging period.
Mr Longerna said in the letter that Essilor’s 300-strong Australian & New Zealand workforce across sales, support teams and lab networks are doing all they can to assist customers through this challenging period.
“As an example, we are leveraging our interconnected lab networks globally to help secure ongoing product delivery and distribution to continue to fulfil customer orders,” he said.
“Additionally, we are unveiling a range of exciting initiatives to assist customers survive the economic downturn and transition their business out the other side. These include a series of business webinars, supplemented by a comprehensive ‘Surviving the Downturn Information Toolkit’ with advice, guidance and tips on protecting business income and developing new revenue opportunities.”
The webinars will be hosted by Craig McFarlane, Director Education and Professional Services – Essilor AMERA, and Director of The International Vision Academy, Singapore.
Mr McFarlane is a leading senior business consultant and has worked with over 4,000 optical stores and hospitals across the APAC region. He is well known for helping businesses during challenging times and delivering workable solutions to guide them through change and help them reach their full potential.
Supplementary to the webinars, the Essilor Academy Training Portal is available to Essilor Partners, featuring more than 60 e-learning modules for practice staff.
Tara McCabe, Director Business Partnerships and Marketing, said the Essilor teams are working hard to support customers throughout the COVID-19 crisis, and developing marketing campaigns and programs for customers as they prepare for the rebound.
“These marketing initiatives are now more important than ever and will help with the business resurgence of retail optometry once the economy gets going again,” she said.
“These campaigns, kicking off later this year, will promote our latest products to consumers and have special offers and other incentives for our customers.”
Mr Longerna said Essilor would continue to update customers through the pandemic and urged them to reach out to their Essilor contacts if they had any concerns or questions.
These marketing initiatives are now more important than ever and will help with the business resurgence of retail optometry once the economy gets going again
