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HomeminewsSpecsavers ‘Most Trusted Brand’

Specsavers ‘Most Trusted Brand’

Specsavers has been recognised as Australia’s ‘most trusted optometry brand’ in the Most Trusted Brand Survey 2020. OPSM and Optical SuperStore were both highly commended.

The independent survey was commissioned by The Australian Reader’s Digest and conducted by Catalyst Research, which polled a cross-section of more than 3,000 Australians. They were asked to name the most-trusted brands across more than 70 leading consumer categories.

trust has never been more important within a business, as the COVID-19 pandemic forces all businesses to change the way they operate and deliver services to customers

Brands included in the list to be rated were generated by asking consumers in Australia for their most trusted brands. This was an unprompted question to ensure the rating of top brands in each category, as selected by Australians, was without prejudice.

Consumers were then asked to rate their most trusted brand in each category and explain why.

According to The Australian Readers Digest, “A Trusted Brand enjoys international appeal, yet at the same time upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture”.

Readers Digest describes trust as “an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity. Whether it is a product or service, trust is what reassures us that we are making the right choice. Cost, quality and desirability are all important factors for consumers. Yet it’s vital for a brand to stay true to its promises. While brands come in and out of vogue, those that capture our attention, maintain our confidence and win over our trust do so by holding fast to their core principles”.

According to Specsavers, trust has never been more important within a business, as the COVID-19 pandemic forces all businesses to change the way they operate and deliver services to customers.

“We are in a climate where optometrists are playing a crucial role in supporting the healthcare sector by triaging customers with concerns, advising and reassuring them, and in many cases referring them on for further assistance either through other primary or even tertiary health providers. It’s a climate where trust has never been more essential, so we are really pleased with this positive news.

“While the COVID-19 pandemic has changed the way we have go about things in the short-term, it’s important that we continue to support our customers,” said Specsavers Director of Communications Charles Hornor.

“Trust matters when it comes to weathering a crisis, and ultimately trust is built not only during the good times, but also in how you conduct yourself during the difficult times. That’s why we’ve implemented our current open for care model and remained committed to supporting our partners, our teams, our customers and our communities by providing access to urgent and critical care, and innovating to provide the best service we can, both today and in the future as we come out of this crisis.”


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