The latest Zeiss Visual Behaviour Survey has found 43% of Australians and 40% of New Zealanders are not having regular eye tests because they aren’t ‘a high enough priority’.
Of 35–44 year-old Australians surveyed, 50% said this was the key factor preventing them from having regular eye tests.
The survey, of varying age groups and locations, asked respondents about key factors which prevent them from having their eyes tested more regularly.
Among Australians surveyed, only 31% said social distancing was a factor, while 21% said the potential expense was a deterrent. Only 4% said cancelling private health cover had an influence on eye tests.
In New Zealand, 38% said potential expense was a key factor. Social distancing (20%) and cancelling health cover (2%) were less prevalent reasons.
Among 18–24 year old New Zealanders surveyed, expense was a factor for only 20%. The majority (49%) said it wasn’t a high enough priority. Of 45–54 year old New Zealanders surveyed, 51% said potential expense was holding them back from getting an eye test.
“Our ever-changing lifestyles consistently demand more from us in every way, including our vision. Our visual behaviour is dynamic – in order to develop sophisticated and smart lens technologies it’s essential to understand the complexities of our vision and how it is impacted by the demands of our lifestyle,” says General Manager Zeiss Vision Care Australia, Hilke Fitzsimons.
More findings from the Zeiss Visual Behaviour Survey are in this issue of mivision.
