Paris Hilton is the face of Lanvin’s Spring/Summer 2021 advertising campaign. The Yu Garden collection campaign was shot by Mert Alas and Marcus Piggot in Shanghai and inspired by 1950’s portraits of New York City’s society women, then referred to as ‘swans’. Paris Hilton was chosen as the contemporary reincarnation of a swan in today’s media-obsessed era.
“When we began discussing this campaign, I knew I wanted to portray Paris Hilton in a way that she has never been seen before,” explained Bruno Sialelli, Creative Director of Lanvin. “She is quite known for her long blonde hair and glimmery style and we wanted to shed light on her ability to transform – much like a swan. As the originator of the influencer movement and the idea of ‘famous for being famous’, I wanted to show the world how far she has come in the industry that she created. We stripped back the styling and allowed her natural beauty to be captured.”
“I’m humbled to be working with Lanvin for their Spring/Summer campaign and to be able to contribute to the brand’s legacy,” says Paris Hilton on the project. “I’ve always been a fan of the house and personally admire the founder Jeanne Lanvin. She was able to build an empire from one small shop that still exists 130 years later.”
Contact: Marchon Eyewear (AUS) 02 9697 8080
