The famous green-and-gold kangaroo Australian Made, Australian Grown (AMAG) logo is now a registered trademark in Indonesia and Vietnam.
The symbol’s registration is a win for Australian exporters because it means the iconic logo is now legally protected under local Indonesian and Vietnamese law, with only licensed Australian makers and growers allowed to use it.
The symbol’s registration… means the iconic logo is now legally protected under local Indonesian and Vietnamese law, with only licensed Australian makers and growers allowed to use it
Australian Made Chief Executive, Ben Lazzaro said, “The iconic green-and-gold kangaroo logo is a valuable marketing tool and central to the export strategies of Aussies taking their goods abroad. It has been clearly identifying Australian goods in export markets for more than 35 years.
“Indonesia and Vietnam present a great opportunity for Aussie makers and growers. The formal registration of the logo in these regions provides an essential legal framework which exporters can rely upon if the logo is copied or used without proper authority.”
According to the Department of Foreign Affairs and Trade, Australia exported AU$6,357 million worth of merchandise to Indonesia during the 2019-20 financial year and $6,258 million to Vietnam.
In 2020, Horizon Consumer Science Research found 97% of overseas consumers have a positive first impression of the logo, with 72% becoming intrigued about the products once they saw the logo and 87% confident products carrying the logo are from Australia. Overseas consumers’ biggest motivations to buy Australian products are quality, reputation and ethical standards.
The trade mark registration work was carried out by Australian Made Campaign Partner and Australia’s largest independent intellectual property specialist firm, Wrays. It covers 10 classes (Classes 3, 5, 20, 25, 29-33 and 35) that extend to a wide range of products, including toiletries and cosmetics, pharmaceuticals, furniture, clothing and footwear, food and beverage and retail services.
The formal registration of the AMAG logo in Indonesia and Vietnam follows its registration in other key export markets, including the EU, UK, UAE, USA, China, South Korea, India, Singapore, Malaysia, Hong Kong and Taiwan, where it is known as Australia’s mark of authenticity.