The Italian eyewear company, Marcolin has celebrated its 60th anniversary with an exclusive event held at the Salone d’Onore of Triennale Milano.
Themed, Look at me now, CEO and General Manager Fabrizio Curci, along with several partners, sent video greetings paying tribute to the expertise of an Italian company whose history is built on craftsmanship and a constant search for technological innovation.
Founded in 1961 in the heart of the Veneto district, Marcolin’s portfolio includes the house brands Web, Marcolin and Viva and the licensed brands Tom Ford, Guess, adidas Sport, adidas Originals, Bally, Moncler, Max Mara, Sportmax, Ermenegildo Zegna, Longines, OMEGA, GCDS, Barton Perreira, Tod’s, Emilio Pucci, BMW, Swarovski, MAX&Co., Covergirl, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers and Candie’s.Through its own direct network and global partners, Marcolin distributes its products in more than 125 countries.
Craftsmanship and technology are the two souls of the company and the key concepts of the new 60th anniversary celebration video that premiered at the event.
Among the guests to attend the event were Italian actresses Cristiana Capotondi, Isabella Ferrari and Nicoletta Romanoff, a selection of international fashion influencers and talents, partners and journalists. Journalist and TV presenter Mia Ceran was Master of Ceremony, and a large group of people from all over the world attended via live stream.
Triennale Milano is the home of design, architecture and visual arts par excellence. Located in the heart of Milan this was the perfect setting to reflect Marcolin’s heritage. For this event, vertical structures and LED components characterised and outlined the space, creating an interplay of contrasts with the total-white atmosphere of the Salone d’Onore.
The event’s grand finale was held on the Terrazza of the Salone d’Onore, a scenic terrace overlooking the Museum’s Gardens, where contemporary artwork perfectly blends into the lush greenery of Parco Sempione. The Marcolin logo, reproduced as a three-metre tall structure, dominated the setting, brightening up the façade with a spectacular interplay of light.
Photo caption: From left: Cristian Capotondi, FabrizioCurci, Nicoletta Romanoff and Isabella Ferrari.