Acuvue has added to its patient engagement platform, MyAcuvue, with the launch of Home Delivery. The new feature enables optometrists to set up their own ‘virtual store’ within the existing MyAcuvue app so patients can order contact lenses with ease from their preferred optometry practice and have them delivered.
The MyAcuvue platform was originally developed to help practices foster new, and strengthen existing, relationships with patients. Acuvue hopes the platform, complete with the new Home Delivery feature, will further strengthen the capacity for bricks and mortar practices to remain competitive, particularly as modern consumers become savvier with e-commerce.
When patients order via the platform they will receive an AU$30 welcome reward* as a new member and thereafter, points with every Acuvue contact lens purchased from the practice via the platform. Points can be redeemed for rewards to use on their next Acuvue purchase, and all rewards will be reimbursed to the practice by Johnson & Johnson Vision. Repurchase reminders will be automated, and patients will enjoy free home delivery of their lenses.
Practices can set their own pricing, and will receive payments for lenses ordered direct to the practice. Importantly, as the gatekeeper for all their patient’s orders, practitioners can be assured that the correct product will be delivered every time.
To set up your virtual contact lens store in MyAcuvue, so patients can start ordering direct from you, search ‘MyAcuvue Pro’ in the App Store or Google Play to download the app. For assistance, contact: Johnson & Johnson Vision Customer Development Manager.
Terms and Conditions
*$30 Welcome Reward: Minimum purchase of two boxes of Acuvue contact lenses in one transaction. Not transferrable for cash or to be combined with any other offer on MyAcuvue. The member will receive 300 points less than what they would receive without using the $30 Welcome Reward.
PP2021OTH5942 CCP 9229/21
