British designers Kirk & Kirk are enticing consumers back into practices with a steady flow of new releases to inspire and excite glasses wearers around the world. The sibling’s latest communications campaign was shot by London photographer, Kate Bones, famous for her ‘moving’ GIF photography. The campaign features models exclusively selected from Wimp, an agency specialising in trans+ talent.
Alongside the new campaign, co-founder and creative director Karen Kirk has re-visited the company branding. “It’s a delicate challenge to design a logo that authentically reflects our brand values,” said Karen Kirk. “Our audience will not be labelled and they do not buy frames or clothes because of a mark, but we still need to brand our eyewear as a mark of its integrity and authenticity.”