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HomeminewsODMA Embraces New, Temporary Leadership

ODMA Embraces New, Temporary Leadership

The Optical Distributors and Manufacturers Association (ODMA) has assigned its current General Manager, Amanda Trotman, to lead the organisation for the next 12 months while Finola Carey, ODMA’s chief executive officer of 26 years, takes extended leave.

Finola Carey.

Ms Carey will commence her leave of absence this month (March).

Known personally to almost everyone in the industry, Ms Carey has been the independents’ champion through the changing face of optics, spearheading the success of 15 events under the ODMA and O–SHOW brands. She has driven Eyetalk’s continued growth, and was one of the architects of O=MEGA, the joint venture with Optometry Victoria South Australia. A fierce advocate in the face of challenges to ODMA members and the industry at large, she has served as Company Secretary to the ODMA board, which during her time has had many changes in directors and more than 10 chairpersons.

Ms Trotman joined ODMA in February 2021 to assist with running O=MEGA21. While new to the optical industry, she comes with many years of relevant experience in event management and major projects. Ms Trotman has worked for major corporations in marketing roles and with not-for-profits in business development roles. She has also previously launched and managed her own enterprises, one in event management and one in business coaching. Ms Trotman achieved a Bachelor of Business and has a Post Graduate qualification in Tourism and Event Management. She was ranked 15th on the Business Review Weekly self-made female entrepreneur list when she ran her own event management business and was a Telstra Small Business Award NSW finalist. She also served on the Meetings Industry Association of Australia NSW Board. Crucially, in recent years Ms Trotman served as executive director for another trade association, where she worked for three years.

Amanda Trotman.

Having worked with Ms Trotman since February 2021, Ms Carey said, “ODMA is leaving the Association in a capable set of hands. Amanda will bring a fresh approach to both the Association and its events.”

Ms Trotman said, “These are very big shoes to try and fill, however it has been great working alongside Finola these past 12 months, plus we have an amazing Board of Directors with such relevant and diverse experience. I am confident that many of my skills in marketing, event management and business management will be put to great use at ODMA and I look forward to applying my experience to assist ODMA’s member base and extended valued group of stakeholders.”

ODMA Chair Rob Sparkes said, “On behalf of the board and members we wish Finola a wonderful year off and trust the industry will support Amanda in the role during her absence.”

This will be a busy period for ODMA as the Association delivers O–SHOW22 in Sydney in May, and commences work on O=MEGA23, which is due to be held in September 2023 in Melbourne. O=MEGA23 will run in conjunction with the World Congress of Optometry, making it the biggest project to date in ODMA’s history.

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