Optical company, Shamir, celebrates 50 years of growth in the global ophthalmic industry, with recognition of past triumphs, and promise of ambitious future endeavors in the field of precision optics.
Shamir originated in 1972 in a small agricultural community in Galilee, Israel, where it was established to provide employment options outside of farming. From there, Shamir became an international company, now operating in 23 countries across all continents.
What makes Shamir different is its very DNA, defining our ultimate commitment to our customers and always with a personal touch
“It is the striving for excellence that has driven Shamir, throughout its years of operation, from uncompromising quality of scientific research, to the ability to anticipate and respond to future needs,” said Yagen Moshe, Shamir CEO. “What makes Shamir different is its very DNA, defining our ultimate commitment to our customers and always with a personal touch.”
Investing in R&D
Upholding the values of passion, excellence, service and responsiveness forming the company’s driving ethos, Shamir is motivated to produce best possible outcomes for customers through innovation. One such way is through investing heavily in research and development (R&D). Shamir holds 36 registered patents for its proprietary technologies, such as Eye-Point, a line of Autograph progressive lenses, and Glacier lens coatings. Such innovation has earnt the company numerous awards, including Best Lens Design, Most Innovative Product, and Product of the Year.
As well as this, Shamir is proud to celebrate its achievements in offering Freeform technology to external labs, advancing lens performance with new innovations such as Metaform technology, and high-quality customer service with InoTime fast manufacturing techniques.
Metaform technology is of particular significance as, according to Shamir, it is 80% more energy efficient than existing lens manufacturing methods. This sustainable breakthrough compliments Shamir’s broader sustainability efforts, which aim to ensure practices are as green as possible by eliminating the use of disposables and favouring environment-friendly materials.
“In honor of 50 years of activity, Shamir is making a promise to devote our energies to maintaining green, sustainable practices,” said Mr Moshe. “We will continue our devotion to innovative R&D, and we aim for nothing less than providing the best possible visual experience to people the world over. We focus on improving life, by improving vision.”
Supporting Communities
Over the past 50 years, Shamir has supported communities through offering free eye examinations, joining charity events, and responding to the needs of school children. Moving forward, the company strives to continue this work. Recently, Shamir Portugal established a Mobile Lab housed in a converted truck, to provide eye examinations, optical products, and to help maintain the visual health of those who may not otherwise have access to services.
Looking further into the future, Shamir says it is ideally positioned to be a major player in the development of products for augmented and virtual reality. As well as this, the company is currently conducting research in space, with NASA, to provide innovative solutions for presbyopia, with exciting prospects around the corner.
“We look forward to continued innovations and developing tomorrow’s breakthrough technologies, while also meeting our responsibilities to take care of our planet and give back to the community,” Mr Moshe concluded.
