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Friday / July 12.
HomeminewsValentino Launches New Chapter in Eyewear

Valentino Launches New Chapter in Eyewear

Maison Valentino has launched a new chapter for Valentino Eyewear with a first capsule collection released in July and another collection to be launched in October this year.

The new chapter comes following the signing, last December, of an exclusive agreement with Switzerland-based Akoni Group for the design, manufacture, and worldwide distribution of its luxury eyewear.

The new eyewear is 100% produced in the finest workshop in Japan, by artisans who have dedicated decades of their lives to mastering their crafts

The first collection features three exclusive styles that embody the Valentino Couture approach by using the finest materials and a combination of time honoured and cutting-edge production techniques. Three models are named after the numbers of the historical Valentino headquarters, a homage to the Maison: Paris Place Vendome (VIII), Milan Turati (XVI), and finally, Rome Mignanelli (XXII), the heart of creativity, and home to Pierpaolo Piccioli, Valentino Creative Director.

Valentino eyewear conveys the values of the Maison and the mastery of couture, where the processes remain traditional and unique but at the same time give the possibility of experimentations. The new eyewear is 100% produced in the finest workshop in Japan, by artisans who have dedicated decades of their lives to mastering their crafts and passing their knowledge through generations.

Mr Piccioli envisioned the new eyewear, ensuring it matched all the values he believes in: a celebration of diversity though a product that emphasises this belief.

The first luxury capsule collection comprises three sunglass styles in ten colourways. The second launch will offer an additional six styles. All feature the Maison’s signature codes – from the iconic stud and V-Logo Signature, to the colour palette that clearly yet subtly conveys the brand’s haute couture heritage.

Pictured is Valentino VIII, a feminine cat-eye shape that marries 50’s retro-cool with a distinctly modern flair for timeless style, lightweight comfort, and lasting quality. Crafted from titanium and acetate, it features technically sophisticated design elements including iconic Valentino 3D rock studs on the top and front of the bridge, progressive twisted temples, extruded stud temple tips and custom hinges. The style is available in heritage Valentino colour combinations including black, clear brown and crystal bordeaux. VIII is the pièce de résistance for the graceful yet edgy modern-day femme fatale.

Visit: Proper Goods: www.propergoods.com.au