Eyebenefit has hosted a highly successful international conference in Marina Bay, Singapore for its community of eye care practices. The event was sponsored by Hoya and received further support from CooperVision and ProOptics.
Describing this unique industry conference Eyebenefit Director Matt Garratt said, “Our approach to conferences is one of innovation and we strategically move away from content-heavy, lengthy sessions, instead directing our focus to attendee relationships and community… We aim to create a social learning environment that encourages sharing and the support of one another.”
Education sessions concentrated on topics that Eyebenefits members, as a collective, lack confidence in. This included sessions dedicated to social media use, the benefit of a yearly marketing calendar, and high-performance lens dispensing.
As part of a team building exercise, Eyebenefit members were invited to participate in “an amazing race” through the streets of Singapore.
“The unforgettable Amazing China Town Race experience was hosted by Food Playground, a locally operated small business that went above and beyond for us,” explained Mr Garratt. “Their wonderful team had our members forming tight bonds through teamwork and strategy, in an attempt to win the ultimate prize of bragging rights for the remainder of the conference.”
He said the conference generated exceptional camaraderie. “We have been completely overwhelmed with thank you messages from attending members and enquiries into when the next conference will be… Planning has already commenced.”
Visit: www.eyebenefit.com.au.
