EssilorLuxottica and Brunello Cucinelli have signed an exclusive 10-year licence agreement for the design, manufacture, and distribution of eyewear under the Brunello Cucinelli brand.
The new agreement runs until 2032 with the first collection expected in early 2024.
The agreement represents an extension of the ongoing collaboration between the two companies started in 2021, which included the launch of a capsule collection signed by Brunello Cucinelli and Oliver Peoples, an EssilorLuxottica exclusive brand.
The companies say the success of the partnership is built around a shared passion for superior quality, exquisite aesthetics, and an understated approach to luxury.
Francesco Milleri, Chairman and CEO of EssilorLuxottica, said the company was “thrilled to continue our journey with Brunello Cucinelli, a luxury lifestyle brand that represents the glamour of contemporary Italian style”.