Swarovski and EssilorLuxottica have announced a 10-year licensing agreement for the design, manufacture and worldwide distribution of Swarovski Eyewear.
The agreement will be effective until 31 December 2028, with an automatic renewal option of an additional five years.
The first collection will be available from September next year and developed under the leadership of Swarovski Creative Director Giovanna Engelbert.
We have always seen each pair of frames as a piece of art to be worn
Francesco Milleri, Chairman and CEO of EssilorLuxottica, said his company was “excited to embark on this journey with Swarovski, a brand known for its artful design and incredible attention to detail”.
“We have always seen each pair of frames as a piece of art to be worn, which makes Swarovski and its story such a wonderful fit.”