CooperVision has partnered with Ocumetra, a company founded by world renowned myopia expert Professor Ian Flitcroft, with a goal to have a greater impact on global myopia.
The company will sponsor further development of two key products: mEYE Guide, a parent conversation tool for optometrists, and mEYE Gauge, an axial length estimator for use by optometrists. This will enable the addition of new languages so these tools can be used to engage with non-English speaking markets worldwide.
The company will sponsor further development of two key products (enabling)… the addition of new languages so these tools can be used to engage with non-English speaking markets worldwide
Despite rising global prevalence and severity of myopia, optometrists around the world recognise that parents often don’t understand the need for myopia management and find that it can take a lot of time to thoroughly explain the concept and treatment options.1
“Just as CooperVision has invested in growing a comprehensive portfolio of evidence-based myopia interventions, we are dedicated to expanding the accessibility of tools and resources that empower optometrists to combat childhood myopia in their practice,” said Elizabeth Lumb, BSc (Hons) MCOptom, FBCLA, Director of Global Professional Affairs, Myopia Management at CooperVision. “Our partnership with Ocumetra will broaden access to these critical tools to help ensure the disease of myopia is treated with urgency.”
Through intuitive, visual information, such as refraction centile charts and a vision simulator packaged into personalised reports, mEYE Guide is designed to simplify the conversation between optometrists and parents of children with myopia. With a deeper understanding of myopia, families may be more likely to choose treatment and commit long-term. At the same time, the tool aims to reduce chair time for optometrists, allowing them to see and treat more children.
Empowering Axial Length Measurement
CooperVision will also sponsor Ocumetra’s mEYE Gauge, an axial length estimator for use by optometrists. While ocular biometry remains the gold standard for tracking myopia progression, mEYE Gauge empowers ECPs to begin integrating axial length into their myopia management routine without the significant expense of a biometry device.
“We are excited about partnering with CooperVision to help bring mEYE Guide and mEYE Gauge to a broader global audience,” said Prof Ian Flitcroft. “At Ocumetra we create tools that help to accelerate the adoption of evidence-based treatments to benefit children with myopia everywhere.”
Through CooperVision’s sponsorship, mEYE Guide and mEYE Gauge will expand to support additional languages including: Traditional Chinese, Simplified Chinese, Czech, French, German, Hebrew, Hungarian, Italian, Korean, Polish, Portuguese, Russian, and Spanish. Ocumetra has plans underway for other languages as well. With these additional languages, the tools will be able to serve regions with the highest prevalence of myopia around the world.
Ocumetra’s mEYE Guide and mEYE Gauge are available on a subscription basis. A free trial (and its terms and conditions) is available at cvi.ocumetra.com.
Reference
1. Sulley, et al. Global survey on eye care practitioner perceptions and attitudes regarding myopia and its management. Contact Lens and Anterior Eye. 2021 Feb;44(1):13.
