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HomeminewsSpecsavers ‘Most Trusted’ for Four Years

Specsavers ‘Most Trusted’ for Four Years

For the fourth consecutive year, Reader’s Digest Magazine’s Most Trusted Brands survey has identified Specsavers as the “Most Trusted Optometry” brand in Australia and New Zealand.

Voted by Australians and New Zealanders for the fourth year in a row (2020‐2023), Specsavers was recognised as the brand that consumers trust the most for their eye health. Additionally, Specsavers Audiology Australia was recognised for the ‘Highly Commended’ award in the category ‘Hearing Services’, for the second year running, and Specsavers Audiology New Zealand was also listed as ‘Highly Commended’ for the first time.

This acknowledgement is a testament to all our partners and store teams working tirelessly every day

Dr Ben Ashby, Specsavers director of optometry welcomed the news, saying that it was “great to see that our customers recognise us as a brand that provides a mix of greater choice, high quality, accessible and affordable eye and hearing care”.

“We know that customers turn to us for expert eye care, delivered by local, highly qualified optometrists. We’re proud to be a brand that can be trusted to consistently deliver the best health outcomes to all our customers.

“This acknowledgement is a testament to all our partners and store teams working tirelessly every day to ensure that expert eyecare is available for all Australians and New Zealanders,” he said.

The 24th annual survey of Most Trusted Brands is based on an independent market research survey with a representative sample of more than 2,800 Australians and 1,700 New Zealanders across 74 categories of products and services.

The survey reflects consumers’ opinions on which brand they think is the best in its category and is conducted across 41 countries with a global readership of over 35 million.

A complete list of Australian winners is available on the Reader’s Digest website here.

The complete list of New Zealand winners is available here.