September 2023 has been declared the inaugural Myopia Action Month, to channel myopia awareness into action.
The event is being spearheaded by Myopia Profile, an internationally recognised clinical myopia management resource for eye care professionals (ECPs).
“In the past few years, we have witnessed huge growth in myopia management research awareness, industry innovations, and education, and yet we continue to see reports of single vision corrections being predominantly prescribed to children with myopia,” said Dr Paul Gifford, director at Myopia Profile.
“Our mission is to accelerate the uptake of myopia management in clinical practice. We saw the need for something more – a new strategy to empower myopia awareness into myopia action.”
Myopia Action Month will focus on supporting ECPs in building their clinical capacity with an ambitious instructional program through Myopia Profile’s digital platforms.
“For each week of the event, in partnership with event sponsors, we will feature new video resources, themed action plans, and specific educational and practical materials to support ECPs at any level to grow their myopia action plans and management strategies,” said Dr Kate Gifford, director at Myopia Profile.
“We are also launching challenges, online courses, downloads and more to make the month engaging, inspiring and most of all, empowering for ECPs to take myopia action.”
The campaign is sponsored by CooperVision, EssilorLuxottica, and Johnson & Johnson Vision.