Optometrist Warehouse has officially opened with a ribbon cutting over the weekend at its first Melbourne store.
Fuelled by pharmacy retailer Chemist Warehouse, and with optometry veterans Peter Larsen and Charles Horner at the helm, the new chain is promising to disrupt the optical market.
Optometrist Warehouse will be open seven days a week and provide bulk-billed eye care services and discounted prices on optical products.
“There is a real public need for a new bulk-billed model for optometry in Australia that engages the whole community, because currently 35% of people are not engaging with a regular eye test,” Mr Horner said.
“Our job is to consistently amplify the benefits of regular tests and the extraordinary impacts achievable for individuals when you bring together our highly qualified optometrists with a suite of advanced clinical technology.”
literally from day one, our optometrists have recorded significant hard-to-detect eye disease and related conditions
Diagnosing Eye Conditions
Mr Larsen said, “literally from day one, our optometrists have recorded significant hard-to-detect eye disease and related conditions that have resulted in intervention and referral to eye specialists”.
“The misconception is that optometry is just about correcting poor vision. It is just as much about the eye itself, the optic nerve and retina, the less tangible areas where problems occur that do not manifest themselves in poor sight or vision – very often until it is too late to treat or manage successfully.”
Optometrist Warehouse offers online bookings via the Chemist Warehouse website.
After a ribbon cutting ceremony by Chemist Warehouse co-Founder Jack Gance, Mr Larsen and Mr Horner, customers were provided with coffee and balloons to commemorate the official launch.
Image shows Chemist Warehouse co-Founder Jack Gance with Optometrist Warehouse Managing Directors Peter Larsen and Charles Horner.