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HomemifashionnewsEtro Signs with Safilo

Etro Signs with Safilo

Angelo Trocchia, Chief Executive Officer of Safilo Group.

Etro and Safilo Group have signed a ten-year global and exclusive licensing agreement for the design, manufacturing, and distribution of Etro branded eyewear collections.

“The partnership with a leading company like Safilo represents a further step in the expansion of Etro’s offer to the market, making it increasingly complete and broad,” said Fabrizio Cardina, Etro’s Chief Executive Officer (CEO). “The Eyewear segment will join the ready-to-wear, home, fragrance and etro kids’ collection that has been recently announced. I have always considered Etro a 360° lifestyle brand and I’m very pleased to achieve this new milestone to complete a global and integrated vision dedicated to different product categories and consumer types.”

Fabrizio Cardina, Chief Executive Officer of Etro.

Angelo Trocchia, CEO of Safilo Group stated, “We are very proud to start this new collaboration with a company that represents fashion and textile excellence. Our creative team is in harmony with Marco De Vincenzo (Etro Creative Director), with whom we are working to create a distinctive collection, (and is) able to enhance the brand potential in the eyewear category to the fullest. Etro is a luxury brand that boasts a rich history in reinterpreting beauty standards and it is recognised for its iconic patterns. Furthermore, Etro is fully integrated into our portfolio strengthening our offer”.

The first collection, both sunglasses and optical, will be presented for the Spring-Summer 2024 season.