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HomemifashionnewsProOptics Adds OGI to its Offerings

ProOptics Adds OGI to its Offerings

OGI – the namesake collection at the centre of OGI Eyewear, which is one of the first and most experienced indie eyewear labels, is now being distributed in Australia by ProOptics.

Created by Optical Foundry, which is also the design house behind l.a.Eyeworks, and Article One, the Minnesota-based brand has undergone a complete transformation over the past three years.

At the heart of this overhaul is the fresh perspective of David Duralde, who joined Optical Foundry as the Chief Creative Officer for all its brands in 2020. Having designed for more than 50 world-renowned fashion brands, Mr Duralde estimates that his creations have been worn on over 62 million faces so far.

His ability to combine bold colours, and bring seemingly incongruent hues together into original, vibrant, tasteful palettes is already resulting in OGI collections that are fresh, exciting and have broad appeal.

Mr Duralde welcomed OGI’s partnership with ProOptics. “It is incredibly exciting to see the OGI momentum spread, and especially to partner with ProOptics to bring captivating eyewear to Australia.

“This new chapter will further ProOptics’ work to bring vibrant, quality styles to optical professionals across the country,” he said.

Virtual Try-On App

The Optical Foundry has a stated mission to “empower and elevate the independent optical platform by offering high-quality, unique eyewear and unparalleled support in bringing that eyewear to their patients”.

Describing the design house as “innovative and service-oriented”, Chief Executive Officer Rob Rich said a virtual try-on app, accessible by compatible smart phone, is now available, providing practices with access to the full collections designed by l.a.Eyeworks and OGI Eyewear.

Contact: ProOptics (AUS) 02 8007 6041