A new frame and lens program has been launched to help independent optometry practices fight back in a competitive environment by delivering designer frames fitted with prescription lenses, seamlessly and quickly.
The Full Circle Program – a collaboration between Australian lens manufacturer CR Labs and Safilo Australia enables independent practices to source signature designer frames from Carrera, Kate Spade New York and Privé Revaux, fitted with high-quality ophthalmic lenses.
With relevant Safilo frames now housed at CR Labs’ facility… authentic lenses can be quickly and efficiently fitted into frames, with jobs completed job within seven to 10 business days
Shiva Taghvaei, Senior Commercial Manager at Safilo Australia said the initiative is centred around equipping independent optometrists with the most competitive tools to thrive in the industry and provide the best experience to their patients.
“We’ve listened to our customers and identified the challenges they face when competing with larger chains, making it our mission to bridge that gap. It’s more than a program – it’s a partnership dedicated to supporting independent optometrists!”
Adam Fletcher, Chief Executive Officer of CR Labs said, “Full Circle is a program dedicated to equipping independent optometrists with the tools they need to thrive while looking after their patient’s needs.”
Describing Safilo as the perfect partner, he said the collaboration marries “cutting-edge optical lens technology with a rich heritage of crafting iconic frames for contemporary fashion and lifestyle designer brands.”
Targeting Profitability, Processes and Brand Experience
The Full Circle Program has been developed to provide three main benefits to independent optometrists; increased profitability, streamlined processes, and an exclusive offering of Carrera engraved prescription lenses.
Customers also gain access to some of the strongest eyewear brands in the industry, with enhanced availability of the best-selling models.
With relevant Safilo frames now housed at CR Labs’ facility in Melbourne, Victoria, selected lenses can be quickly and efficiently fitted into frames, with jobs completed within seven to ten business days. This innovative approach ensures quick delivery of personalised eyewear while maintaining the highest quality.
“We are so proud to be partnering with Safilo to bring independent optometry this truly game-changing program.
The Full Circle program is like no other currently available in Australia and is the future for the way frame and lenses will be sold and supplied,” said Mr Fletcher.
“The unique Safilo and CR Labs omni-channel supply model is not only environmentally responsible, but it also contributes by lowering the overall costs, providing significant savings and better margins,” he added.
The Full Circle program is now available for all independent optometry practices. Speak to your local CR Labs and Safilo representatives for more information.