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ODMA Celebrates Best of Best

CooperVision Team, 2023 Finalists

The Optical Distributors and Manufacturers Association (ODMA) has announced the 2023 Awards of Excellence across 13 categories, ranging from optical frames and sunglasses, children’s frames and sports eyewear, to lens design, lens coatings, optical equipment, over-the-counter products, accessories as well as point-of-sale and sustainability initiatives.

A panel of experienced industry experts judged the 87 submissions for this year’s awards, comprising Richard Banks – independent optometrist; Keleigh Walsh – Head Teacher, Clinical Health, TAFE Digital; Fiona Stapleton, Scientia Professor, University of New South Wales; Stefanos Stefanou ‘fashion guru’(www.stefinc.com); and Penny Prasad – Sustainability Expert, Director of The Ecoefficiency Group.

A panel of experienced industry experts judged the 87 submissions for this year’s awards

The 2023 winners, announced at O=MEGA23 in Melbourne, were:

Mens’ Optical Frame

Face A Face Paris, Neonn, distributed by Eyes Right Optical.

Crafted from titanium and beta titanium, this masculine frame is the result of a new colour application technique. A subtle tone-on-tone between the bar and the eye enriches the design and creates a luminous halo effect.


MarcVincent, Olympic3, distributed by VS Eyewear.

Van Staveren, E007 distributed by VS Eyewear.

Women’s Optical Frame

Kaleos, Faye, distributed by Sunglass Collective.

This handmade cats-eye design made from acetate features milling around the front with contrast tones for added dimension, and built-in acetate nose pads.


Face A Face Paris, Memfis, distributed by Eyes Right Optical.

MarcVincent, Horizons in Fuscia, distributed by VS Eyewear.

Optical Frame (non-specified gender)

The Elusive Miss Lou, The Sharp New Years Eve, distributed by The Elusive Miss Lou.

This acetate frame is cast in fabric that was hand drawn by Miss Lou, who was “inspired by the joy and hope of a new year’s eve”. Created using Miss Lou’s unique lamination process.


Nicola Finetti, NF961, distributed by Tiger Vision.

Avanti, Monet Ci, distributed by Modstyle.


Jointly won by:

Cutler and Gross, CGSN-9797-52-03 CATEYE, distributed by Noo Eyewear

Carrera, Flaglab Style 11, distributed by Safilo

Cutler and Gross’ 90s inspired sunglass features sculpted frontals with weight-saving milling and modern flourishes. It has a 6-base wrap around lens.

Crafted from robust yet lightweight aluminium, Carrera’s Flaglab features the iconic flaglab shape with a central ‘C’ and flag stripe; true expressions of the bold Carrera style.


Robert Cavalli, Special Edition 2023, distributed by De Rigo.

Cove, Byron C3, distributed by VS Eyewear.

Caroline Abram, Kelia 267, distributed by Frames Etcetera.

Children’s Frame

Planet Pop, Minke, distributed by Little4Eyes

Planet Pop’s Minke frame is named after the Minke whale. This sustainable collection is made from BPA-free, plant based renewable bio-materials.


Dilli Dalli, Cake Pop, distributed by Little4Eyes.

Barbie, BAAA09c70, distributed by Little4Eyes.

Sports Eyewear

Oakley, Kato 90SE, distributed by EssilorLuxottica

Oakley’s Kato sports frame is engineered to push the boundaries of performance with a purpose-built design that conforms to the contours of the face for a seamless look. This progressive, disruptive wrap design with frameless architecture has an innovative tilt function.


Nike Flyfree, distributed by Marchon.

Lens Design

HOYA MiYOSMART, distributed by HOYA

MiYOSMART by HOYA is the world’s first spectacle lens with Defocus Incorporated Multiple Segments (DIMS) technology that manages myopia progression.


Bolle Volt+, distributed by Sunglass Collective.

Varilux XR Series by EssilorLuxottica.

Lens Coating

HiVision Meiryo Diamond by HOYA

Hoya said its “best ever” antireflective coating delivers the “best possible” vision. Compared to major competitors, HOYA states that Meiryo Diamond provides 56% lower reflectance, up to 2.5x better scratch resistance, lasts up to five times longer, and provides 100% UV protection.


Crizal Sapphire by Essilor Luxottica.

Transitions XTRActive Polarised by EssilorLuxottica.

Optical Equipment and Instruments

VF2000 NEO by Micro Medical Devices, distributed by BOC

Built on cutting-edge software, the VF2000 Neo broadens clinical scope beyond simply offering the most reliable visual field (VF) testing, without compromising accuracy of results. Equipped with the latest internal optics, it is able to quickly run visual field protocols and a variety of added self-guided vision tests in rich, full-colour 4K-resolution.


Topcon Solos distributed by Device Technologies.

Haag Streit Lenstar Myopia, distributed by Device Technologies.

iCare Eidon UWF, distributed by Designs for Vision.

Cylite HP-OCT by Cylite.


Eyes Are The Story, distributed by Good Optical Services

Eyes Are The Story is the first optocosmetics and skincare specifically formulated and clinically proven safe for sensitive eyes and skin, contact lens wearers, people suffering from dry eye disease and /or digital strain, rosacea and Sjogen’s. Products are rigorously tested by dermatologists and ophthalmologists, and audited by the Mayo Clinic’s skin safe platform.


COTI eyewear chains by Optica Life Accessories.

Product Environment (POS/Retail)

CNXT Professional by Rodenstock

CNXT Professional, comprising CNXT Smart and CNXT Select, provides an engaging visual consulting tool for all relevant customer decisions that need to be made in the dispensing process, such as progression zone designs, glass materials and colours, and coatings.


WOOW Flying High, distributed by Eyes Right Optical.

Over the Counter Products

Blephadex Pro, distributed by Optimed

Blephadex Pro for the treatment of dry eye, has a unique patented combination of tea tree oil, medical grade manuka honey, coconut oil, and gentle lid cleanser.


Jointly won:

Packaging change by Zeiss

Zeiss has proactively changed all of its key packaging cartons to 100% recycled material printed with environmentally friendly soy-based inks. Frame-to-follow bags have been changed to a compostable material.

Project Green Eyewear by Eyes Right Optical

Project Green creates high-end, environmentally-friendly eyewear that doesn’t compromise on quality, style, look, or feel. Made from Mazzucchelli biodegradable acetates, frames are fitted with biodegradable demo lenses and presented in reconstituted leather cases and biodegradable packaging. This year, one tree has been planted for every frame purchased, via the One Tree Planted program.


Plastic neutrality initiative by CooperVision.