The fishing village of Taghazout on the Atlantic Coast of Morocco was the backdrop to Sea2see’s latest campaign, which features local faces alongside a team of international models creatively adorned in colourful, upcycled, pre-used items and discarded plastics from the beach.
Sea2see founder, François van den Abeele, said the images taken to promote the latest ophthalmic and sun collection “are full of symbolism, reflecting our deep conviction in circularity, environmental action and the need for widespread material re-use”.
“Travelling to various fishing villages and coastal environments, the scenes express the essence, extraordinary colours, and reality of the coastal and fishing environment, the unique biodiversity in
the sea… while the models wear the fishing nets, plastic bottles, fishhooks, and buoys… symbolic of what is discarded on beaches, polluting these spectacular natural shores,” he said.
Visit: sea2see.org
