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Wednesday / July 17.
HomemifashionPat Cummins Bowls for Carrera

Pat Cummins Bowls for Carrera

In time for the summer Test cricket series, Carrera is looking to score a six by partnering with global cricket legend Pat Cummins.

Pat Cummins, the legendary Australian Test and One Day International Cricket Captain, has been appointed as Brand Ambassador of Carrera Eyewear.

As such, he is currently being featured in a global promotional campaign wearing a selection of Carrera optical and sunwear styles. The campaign commenced in India to coincide with the 2023 ICC Cricket World Cup.

In a press release announcing the appointment, Carrera Eyewear – a part of the Safilo Group – stated that Mr Cummins is “much more than just one of Australia’s greatest sportspeople”.

“He embodies the Carrera spirit of continuously defying themselves and proudly approaching life standing out from the crowd.”

With an impressive career in international cricket that has seen him rise to the top of the sport, Carrera believes Mr Cummins is a perfect match for the brand’s contemporary lifestyle and sport attitude.

Born in 1993, the right-arm fast bowler was rated as the number one bowler in the world in the International Cricket Council (ICC) test bowling rankings in January 2023. He was a member of the Australian team that won the 2015 Cricket World Cup, 2021 ICC T20 World Cup, and the winning captain of the 2023 ICC World Test Championship final.

WELCOMED TO THE FAMILY

Alberto Macciani, Safilo Global Head of Home Brands and Communication, welcomed Mr Cummins to the Carrera family.

“Pat has some incredible achievements in cricket, and he greatly embodies the Carrera DNA, always taking action for what he believes on and off-field. Carrera is globally recognised as one of the most iconic eyewear brands with a contemporary and stylish approach, and we believe Pat Cummins demonstrates these qualities perfectly,” Mr Macciani said.

A long-time fan of the brand, Mr Cummins said, “I’m honoured to be joining the Carrera family as Brand Ambassador and I’m excited to be in partnership with a brand that not only offers exceptional quality but is a globally recognised brand with a strong heritage and outstanding style. Moreover, I feel great in my Carreras,” Mr Cummins said.

RICH HERITAGE

The name ‘Carrera’ first emerged on the eyewear scene in 1956 when sports eyewear maker and innovator, Wilhelm Anger, decided to rename his company after the Carrera Panamericana, a Mexican open road 3,000+ kilometre racing event.

Widely considered as one of the most dangerous, adrenaline-filled races in the world, the race’s daring attitude quickly became synonymous with Carrera eyewear, attracting consumers whose desire to defy the status quo characterised their rebelliousness.

Today, all Carrera frames are conceived at the Safilo Design Centre in Padua, Italy. Drawing on its rich past, the design team endeavours to evolve its frames in line with emerging trends, while remaining faithful to its roots. The result is quality eyewear with distinctive detail and iconic style; the perfect fit for Australia’s own legendary Pat Cummins.

Carrera is distributed in Australia by Safilo (AUS) 02 9540 0555