Thélios has announced an agreement to acquire renowned luxury eyewear company Barton Perreira.
Barton Perreira has established itself among the top eyewear brands since it was cofounded by Bill Barton and Patty Perreira in 2007 in Los Angeles, California.
Thélios designs, produces, and distributes sunglasses and optical frames for some of the most prestigious brands: Dior, Fendi, Celine, Givenchy, Loewe, Stella McCartney, Kenzo, Berluti, and Fred.
Thélios CEO Alessandro Zanardo said the Barton Perreira brand “is a true gemstone in the eyewear industry, standing for understated luxury, timeless designs, and exceptional craftsmanship”.
“We are looking forward to working with Barton Perreira’s talented team and dedicate ourselves to preserving its unique identity while leveraging our resources and expertise to further develop the brand.”
Thélios shares our passion for craftsmanship and quality, and we are excited to see the wonderful things we will achieve together
Bill Barton, co-founder and CEO of Barton Perreira and Patty Perreira, co-founder and designer of Barton Perreira, said they were proud of Barton Perreira’s achievements and believed partnership with Thélios would “take the brand to new heights”.
“Thélios shares our passion for craftsmanship and quality, and we are excited to see the wonderful things we will achieve together,” they said in a statement.
Barton Perreira has a strong presence in the US, and the acquisition by Thélios is expected to grow the brand in other markets.
Both Mr Barton and Ms Perreira will keep their respective roles at Barton Perreira.
