Jimmy Choo is a global luxury brand with a presence in more than 40 countries and a solid footprint of 281 boutiques.
Founded in 1996 by bespoke shoemaker Jimmy Choo, the company grew up in the East End of London in the early 1990s. While Mr Choo departed his company in 2001, the family presence remains strong with his niece, Sandra Choi, heading up the design of all categories as Creative Director of the East End atelier. Women’s shoes remain the core of the product offering, alongside handbags, small leather goods, scarves, sunglasses, belts, fragrances, men’s shoes and, of course, eyewear. The Jimmy Choo 2024 eyewear collection recently became the new luxury addition of the EssilorLuxottica portfolio.
According to Ms Choi, Jimmy Choo designs have “a very strong aesthetic (that) always celebrates glamour”.
“Our clients are very savvy. They love fashion and they also love that we do a lot of designs that are slightly more novel… and I think the key ingredient is they trust us,” Ms Choi said.
And when it comes to Jimmy Choo eyewear, we see a fusion of this confident feminine glamour with the unique craftsmanship, innovation capabilities, and expertise of EssilorLuxottica.
Crafted in Italy, Jimmy Choo eyewear is a perfect fit to complement EssilorLuxottica’s portfolio, delivering 47 luxurious styles; comprising 55% sun and 45% optical.
ALL ABOUT JIMMY
EssilorLuxottica has a portfolio of proprietary and licensed brands that cover a wide variety of market segments, with more coming soon. The company is passionate about ensuring that whenever it creates an eyewear collection under licence, the design runs in parallel with the rest of the categories within the licensed brand. The cross category link is definitely very strong with this collection.
Capturing the spirit of Jimmy Choo, the 2024 collection echoes the house’s signature designs: Crystal, Pearl, JC Monogram, and Diamond with “beautiful details that bring the collections to life”.
The Crystal is all about glamour and red-carpet style. With an embedded pearl on the outside right temple, a crystallised pearl on the left, and crystals on the inside of the temples as well, this frame has a modern, delicate asymmetric feel.
The Pearl is a regal nod to the company’s British heritage.
The JC Monogram features the Jimmy Choo monogram etched on the inside of the temple.
The Diamond is a new pillar for the brand and reflects the diamond shapes of other accessories within the Jimmy Choo categories.
MAINTAINING PRODUCTION VALUES
In line with EssilorLuxottica’s commitment to sustainable manufacturing, most of the collection is made from bio-based acetate and accompanied by packaging made with sustainable materials.
And reflecting EssilorLuxottica’s global market, special attention was put on a quarter of the collection with designs that provide a better fit with styles popular in Asian countries, and to suit Asian physiology.
With a core wire threaded through the acetate temples, these frames are easily adjustable for all face shapes and scripted lenses can easily be fitted into all frames, including sun.
OPTIMISTIC FOR THE FUTURE
The new collection has been brought to life with a stunning campaign, shot by Stas Komarovski on location in the Spanish island of Ibiza, encapsulating the glamorous, confident, and daring spirit of the brand.
In the words of Ms Choi, “The spirit of the house is very optimistic. That very unique feeling is ultimately what we are trying to share… In my opinion, Choo’s future is very bright, and I really think that Choo can do everything. I’m proud of what we’ve built within Choo, I believe and I truly think that it’s beautiful.”
Contact: EssilorLuxottica Account Manager.
