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Tuesday / May 21.
HomemibusinessCR Labs, Safilo Expand Full Circle with New Brands

CR Labs, Safilo Expand Full Circle with New Brands

CR Labs and Safilo Australia are empowering independent optometry practices to succeed in a fiercely competitive landscape with the expansion of the Full Circle Program. Now featuring an exclusive array of designer frames from Carolina Herrera, BOSS, Under Armour, and Polaroid Kids, coupled with high-quality prescription lenses, the program offers independent optometrists “unparalleled tools to excel in the industry,” according to Shiva Taghvaei, Senior Commercial Manager at Safilo Australia.

Frames from Carrera, Kate Spade New York, Privé Revaux, also fall into the Full Circle program which ensures practices can seamlessly order frames fitted with authentic ophthalmic lenses.

the Full Circle program sets a new benchmark in the industry, offering an environmentally responsible supply model that drives significant savings in time and better margins

“It’s not just a program; it’s a partnership dedicated to empowering independent optometrists and enhancing patient experiences.”

Game Changing Initiative

Describing the program as “a gamechanger” Adam Fletcher, Chief Executive Officer of CR Labs, said his company’s collaboration with Safilo “combines our cutting-edge optical lens technology with iconic frames from leading fashion and lifestyle brands”.

Toni from Simply Spectacles, along with the customised Carrera and Kate Spade areas within the practice. Customisations done by Safilo, available to stores participating in the Full Circle Program.

Toni Hotker, owner of Simply Spectacles in Western Australia said a trifecta of benefits – increased profitability, streamlined processes, and exclusive access to Carrera engraved prescription lenses – made joining the Full Circle program “a no brainer”.

“Besides the brands being already popular within the store, it happened to be paired with CR Labs who have the most amazing service. So now customers get fabulous brands with great lenses in a super-fast timeframe,” said Ms Hotker. “One of the best reasons for the Full Circle program is the ability to keep stock on the shelves and not have to spend time re-ordering and re-entering stock into the system. It is a huge time saver. Patients also receive new stock when purchasing. The ordering system through CR Labs is extremely easy to navigate and another huge timesaver.”

Now Available To All independents

Operating from CR Labs’ facility in Melbourne, Victoria Mr Fletcher said “the Full Circle program sets a new benchmark in the industry, offering an environmentally responsible supply model that drives significant savings in time and better margins”.

The Full Circle Program is now available to all independent optometry practices. For further details, contact your local CR Labs and Safilo representatives or visit The Full Circle Website.