The Australian-based Myopia Profile said a 50% increase in visitor engagement on its website signals “widespread and accelerating interest in myopia etiology, prevention, interventions, and clinical practices”.
Myopia Profile co-founder Dr Kate Gifford said significant investment was made in the website (myopiaprofile.com) last year to add innovative features and expanded functionalities.
“Revamping our website was a significant undertaking, and the payoff has been truly rewarding as we reviewed the year-end results,” Dr Gifford said.
She said the subsequent surge in usage reflects continued eye care professional (ECP) demand for myopia resources and educational materials for their practices.
“With over 200 countries seeking information on diverse topics in myopia and children’s vision care, it’s evident that there’s huge appetite for high quality and effective content.
The top six countries accessing Myopia Profile’s free content were the United States, India, the United Kingdom, Australia, Canada, and Singapore, respectively.
She said Myopia Profile also observed significant growth on its consumer-facing website mykidsvision.org, which is dedicated to providing parents with accessible, evidence-based information on myopia and its management at no cost.
Dr Gifford said there has been a particular rise in searches regarding axial length and screen time, suggesting a transfer of prevention and care information from ECPs to caregivers. The three most popular topics on the consumer website were screen time, atropine eye drops, and spectacles.
