Maui Jim and Oracle Red Bull Racing have entered into a new multi-year partnership that will commence with the 2025 Formula 1 season.
The new partnership builds on the strong foundation established through Maui Jim’s collaboration with Red Bull Global Sports, which began in 2024.
As the eyewear partner of the eight-time world champion team, Maui Jim will be worn by the team’s drivers, pit crew and support staff throughout the global race calendar, bringing a unique blend of style, performance, and protection to Oracle Red Bull Racing’s 21st season on the Formula 1 grid.
Maui Jim will be worn by the team’s drivers, pit crew and support staff throughout the global race calendar
Just as Oracle Red Bull Racing pushes the boundaries of engineering and performance on the track, Maui Jim ensures its products deliver clarity, comfort, and proven results. Born in Hawaii in 1987, and now part of the Kering Eyewear portfolio of brands, the eyewear brand is world-renowned for its premium sunglasses with PolarizedPlus2 lenses that deliver exceptional glare reduction, UV protection and colour vibrancy.
Milestone Moment
Roberto Vedovotto, Founder, President, and CEO of Kering Eyewear described the new partnership with Oracle Red Bull Racing as an “exciting milestone for Maul Jim”.
“Both brands share an uncompromising dedication to precision and redefining standards – whether it’s on the Formula 1 track or in the design and technology behind our eyewear.
“We look forward to bringing our signature to the F paddock, helping the team see the world with unmatched clarity and style as they chase success in 2025 and beyond,” he added.
Noting that the two brands share a “commitment to developing cutting-edge technology and delivering outstanding performance,” Oracle Red Bull Racing Team Principal and CEO, Christian Horner said, “We look forward to working with a like-minded partner that isn’t afraid to defy the status quo”.
