Safilo Group has announced a renewal of its global licensing agreement with fashion brand Carolina Herrera.
The partnership renewal, which began in 2022 and now extends until 2031, “confirms the success of the collaboration, which… has seen constant growth in brand recognition”, according to a joint media release.
Safilo Group CEO Angelo Trocchia said: “We are pleased to extend our fruitful collaboration with a global womenswear brand such as Carolina Herrera and to continue strengthening its brand identity through distinctive and modern eyewear collections, developed through the synergy between Carolina Herrera’s Creative Director Wes Gordon and Safilo’s design and craftmanship expertise.
“Looking ahead, our shared vision focusses on expansion in high-potential key markets, product innovation, and a strategic boost to marketing and communication targeting physical points of sale as well as digital channels.”
… our shared vision focusses on expansion in high-potential key markets, product innovation, and a strategic boost to marketing and communication
Carolina Herrera President, Emilie Rubinfeld, said the fashion company was proud to continue its successful partnership with Safilo “and reinforce the business momentum with creativity, craft, and innovation”.
“Throughout our collaboration, the talented Safilo team has demonstrated [its] commitment to best-in-class design and product development to beautifully represent the Carolina Herrera brand in eyewear – contributing a key strategic category in our product portfolio,” Ms Rubinfeld said.
