HOYA Vision Care has launched the latest addition to its well-established Sensity range – Sensity Colours, an extended collection of fashionable, smart, light-adaptive spectacle lenses. Perfectly timed for spring, the tinted lenses are a quintessential addition for trending eyewear enthusiasts looking for functional photochromic lenses that appeal to their personal style.
Recent statistics show that seven out of 10 people are sensitive to glare, with those between the ages of 18–44 suffering the most.1 The new Sensity Colours spectacle lenses address this with an additional grey photochromic layer that allows for comfort and superior protection against the sun’s glare – without compromising on style. The Sensity photochromic layer offers the wearer neutral, true-to-life visual experiences when outdoors, reaching sunglass darkness levels when activated by the sun, while also providing 100% protection against UV rays. By combining this technology with sleek and stylish tints, Sensity Colours is a unique solution in the fashion eyewear photochromic segment.
The Sensity Colours range will be available for spectacle wearers of all ages and includes six vibrant colour options that complement spring/summer 2025 trends, including pink, green, orange, and blue in gradient tints as well as orange and yellow in solid tint options. The orange and yellow tints are designed to enhance contrast for outdoor activities, making them the perfect choice for fashion-conscious individuals and sports lovers seeking stylish and functional prescription eyewear.
To further elevate the aesthetics of Sensity Colours, HOYA Vision Care offers three optional HOYA coatings: Hi-Vision Sun Pro, Light Mirror Copper, and Light Mirror Blue. These coatings add either a neutral reflection for dark lenses with a high scratch resistance layer, or a mirror enhancement that provides an added layer of sophistication and enables consumers to express their personality in any light.
Craig Chick, Managing Director, HOYA Vision Care Australia and New Zealand, said the Sensity Colours collection incorporates “advanced photochromic technology, providing modular blue light control and protection against harmful UV rays that could contribute to long-term conditions like cataracts”.
“This new collection offers a unique combination of vibrant, stylish lens options all while delivering essential eye care protection through UV protection and sun glare reduction.”
Visit: sensitylenses.com or hoyavision.com.au
References
1. Usage and attitude study prescription glasses – Global Report – Mindline 20224 (n=7500).
