Italian eyewear giant Safilo Group has secured a decade-long global licensing agreement with Victoria Beckham to design, manufacture and distribute eyewear collections under the Victoria Beckham brand until December 2035.
The partnership will see Safilo, one of the industry’s leading players in prescription frames, sunglasses and outdoor eyewear, develop both optical and sun collections for the fashion brand. The full eyewear range is scheduled to launch for the Spring-Summer 2026 season, with products hitting the market in January 2026.
Angelo Trocchia, CEO of Safilo Group, said the company was excited to welcome “one of the industry’s most iconic creative directors” to its portfolio. He highlighted the collaboration’s potential to strengthen Victoria Beckham’s position as a global eyewear reference in women’s fashion.
“Together, we aim to offer uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimal design, and sophisticated aesthetics,” Mr Trocchia said. “This collaboration will further enhance the women’s portfolio within Safilo’s brand architecture and strengthen our presence in the luxury segment.”
Victoria Beckham, Creative Director and Founder of her eponymous brand, expressed enthusiasm about the partnership, citing Safilo’s expertise and reputation for quality and craftsmanship.
“I’m thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level,” she said. “With their global reach and industry-leading capabilities, I’m excited about the opportunities ahead and can’t wait to bring our shared vision to life.”
The deal represents a significant expansion for the Victoria Beckham brand into the eyewear market, leveraging Safilo’s established distribution network and manufacturing capabilities. The partnership is expected to target the luxury segment of the women’s eyewear market, building on Victoria Beckham’s established reputation in the fashion industry.
