Marcolin and Marchon have joined forces in Australia and New Zealand with Brad Saffin, previously regional leader for Marchon, at the helm of the region as Managing Director.
Alessandro Marchi, who has led the region for Marcolin, will take on a newly created role as Head of Business Integrations, ANZ, reporting to Mr Saffin.
Investing in Local Market
In a statement, Lorenzo Barberio, VSP Eyewear Managing Director, APAC the integration of Marcolin and Marchon is “a significant step forward” for the company, “one that aligns our businesses in the region, accelerates our integration, and sets us up to operate as one unified company from January 2027”.
“Australia and New Zealand is the first market in Asia Pacific to bring the Marcolin and Marchon businesses together, and that is deliberate,” Mr Barberio said. “It is a mature market with strong independent optometry, two well-established local teams and leadership we have real confidence in. Our commitment to Australia and New Zealand is long-term, and bringing Marcolin and Marchon together here is an investment in the market, not a rationalisation of it.”
What does change is what’s ahead: one team, one conversation, and the combined strength of two extraordinary portfolios working for your business
Outstanding Commercial Leadership
Mr Barberio said Mr Saffin “brings outstanding commercial leadership and a deep understanding of what it takes to win in this market”.
He said Mr Marchi “will bring our teams, portfolios, and go-to-market approach together seamlessly, with your experience as a partner at the centre of every decision”.
“Both leaders bring deep ANZ experience, strong relationships, and a shared commitment to our customers,” he said.
For customers, Mr Barberio said there will be no changes to existing Marchon and Marcolin contacts, ordering process, or service arrangements. “What does change is what’s ahead: one team, one conversation, and the combined strength of two extraordinary portfolios working for your business.”
Mr Saffin, Mr Marchi and the Marchon/Marcolin teams will be showcased together at O-SHOW26, at booth 75.
