In the second episode of Rodenstock’s six-part series, The Business of Independent Optometry, the panel examines how each stage of the patient journey contributes to building trust, communicating value, and encouraging patient loyalty. From the initial consultation and handover to the dispensing team, through to the collection of spectacles, the discussion highlights the importance of communication, technology and attention to detail. The panel also considers the financial realities of independent practice ownership, including professional fees, private billing, and return on investment.
