Julian Hillard (Head of Product, George and Matilda
Retailers from George & Matilda Eyecare and sales representatives from Marcolin joined forces to showcase Tom Ford eyewear to consumers at a festive in-store customer event in Sydney’s CBD on 1 June.
Timed to coincide with Vivid – the annual light festival in Sydney that illuminates the city’s famed landmarks – the event provided an engaging environment for customers to try on Tom Ford frames while interacting with marketing and product leaders from both companies.
From left. Vita Gray (Merchandice Manager, George and Matilda), Marcolin Employee, Kirsty Chang (Trade Marketing Executive, Marcolin)
The success of this event highlights the benefits of collaborations between retailers and wholesalers
Attendees were excited to try on Tom Ford frames from the latest collection while enjoying bubbles and light bites.
The success of this event highlights the benefits of collaborations between retailers and whole sellers, and the importance of engaging with customers in an exciting and interactive manner. The event will be replicated by other George and Matilda stores across the country.
