Many optometry practices continue to compete with others using traditional spectacle and eye examination models, often overlooking one of their greatest competitive advantages: advanced ophthalmic lens prescribing.
This webinar, hosted by The Academy of Advanced Ophthalmic Optics, and delivered by Dr Grant Hannaford and Thao Hannaford, will explore how practices may unintentionally limit their growth by treating ophthalmic lenses as commodities rather than as sophisticated visual devices capable of solving real patient problems. Participants will discover how advanced lens technologies can create a powerful point of difference, enhance patient outcomes, and strengthen practice profitability.
Learning Outcomes
Attending this webinar will help eye care professionals to:
- Recognise how underutilising advanced ophthalmic lens technologies may be limiting patient outcomes, practice differentiation, and business growth.
- Identify opportunities to create niche service offerings through specialised lens prescribing, including myopia management, occupational lenses, driving lenses, biometric lens designs, progressive lens optimisation, and complex visual needs.
- Develop strategies to position advanced ophthalmic lenses as a core clinical service that enhances patient loyalty, reduces price-based competition, and differentiates your practice from other providers.
Develop strategies to position advanced ophthalmic lenses as a core clinical service that enhances patient loyalty, reduces price-based competition, and differentiates the practice
Register to Attend
‘Are you self-sabotaging your own practice?’ will take place on Tuesday 28 July 2026, at 12pm and 6pm (AEST)
It has been accredited for one non-clinical hour of continued professional development for Australia, and one general hour for New Zealand
Register to attend the webinar here.