The third episode of Rodenstock’s six-part series, The Business of Independent Optometry, examines how independent practices can respond to economic pressures while maintaining patient trust and business sustainability. Professor Uwe Dulleck offers insights into consumer behaviour, while optometrists Kathryn Naumann and Michael Jones share practical approaches to communicating value, recommending premium products and strengthening patient relationships.
Watch more on ‘The Business of Independent Optometry’
The Business of Independent Optometry: A Six-Part Video Series
In the first episode of Rodenstock's six-part series, The Business of Independent Optometry, the panel explores how to differentiate practices
Episode 2: The Patient Journey: Creating Value from Consultation to Collection
In the second episode of Rodenstock's six-part series, The Business of Independent Optometry, the panel examines how each stage of
