Melanie Kell is usually the one writing this editorial. This month, she’s left it to me while she reports from SILMO in Paris – a dream assignment, as she would be the first to tell you.
Walk into any optical practice today and you’ll see just how much choice patients are faced with. Frames, lens designs, coatings, and add-ons can quickly become overwhelming. Behind the scenes, practices are managing just as much complexity – dealing with multiple suppliers, tracking orders, managing freight, and trying to maintain
