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Homemieditorialmivision Issue 29, October 2008

mivision Issue 29, October 2008

Welcome to the October issue of mivision.

Diabetes is increasing at an enormous rate around the world. Our lifestyles and diets continue to add to the alarming statistics as the number of people overweight and obese continues to rise.

Almost one million Australians have been diagnosed with Type 2 diabetes and all these people are at risk of diabetic retinopathy. Diabetic eye disease is the leading cause of vision loss in people aged 20 to 65 and the most common cause of preventable blindness.

Eye care professions have a vital role to play in not just the care and treatment of the disease, but also the public awareness campaign being taken by Diabetes Australia.

In this issue, mivision, through Diabetes Australia, urges all eye care professionals in Australia and New Zealand to promote awareness of Diabetes as we head up to World Diabetes Day on the 14 November.

We also tell the story of world famous Aussie novelist Colleen McCullough and how a Sydney ophthalmologist, using a revolutionary technique, saved the sight she was losing due to diabetic retinopathy.

The ever moving optometric landscape in Australia is about to change once again with the announcement that the Optometrists’ Co-operative (OPT) is about to be launched. We tell you how OPT plans to take on the big boys of the industry as Specsavers continues its Aussie thrust whilst moving into New Zealand.

And while on the subject of independents, mivision meets two amazing women from the south coast of N.S.W. who have found the right work-life balance. They have successfully combined full-time motherhood with the running of a highly profitable optometry business. Life for them couldn’t be better.

We also bring you an incredible news item on Sarah Palin, Alaska’s first female governor and the Republican candidate for U.S. Vice President…and how she inadvertently started a spectacles fashion frenzy.

mivision, with a team of contributors who cut through the clutter to just present the facts, continues to remain true to it’s motto of being ‘created by the industry for the industry’.

By remaining independent we are able to bring all facets of the industry together. In fact, every issue we draw on the collective knowledge and experience of up to 25 experts from the ophthalmic industry, to keep you up to date with the latest developments in technology, innovations, business and fashion, from here and overseas, in order to help you bring about ‘better patient outcomes’.

Our senior writer, Norm Lipson, without doubt one of the most respected journalists in Australia – having worked in the media for over 40 years including stints as a foreign correspondent for News Ltd. in London, New York and the Middle East; as a journalist with both Channel 7 and Channel 10 and a radio producer for 2GB – adds his journalistic flair to complete each issue.

Finally, Toma Publishing Pty Ltd., (publishers of mivision) has announced the Institute for Eye Research (IER) as a new regular contributor on contact lens research and developments in its publication’s mivision Australia and New Zealand edition, mivision Singapore edition and the soon to be launched mivision Malaysia edition.

These are exciting times.

Enjoy this issue.

Mark Cushway

Contents:

minews: All the latest news from October 2008. Read More…

mistory: Diabetes is increasing at an enormous rate in all countries of the world. Read More…

mifeature: At the launch of World Sight Day on 9 October 2008, Ms Noeline Brown. Read More…

miophthalmology: Pterygia are a common presenting problem in eye clinics in Australia.Read More…

mioptometry: Happenings and events from the optomerty divisions in Australia and NZ. Read More…

mioptometry: WAVE, the OAA WA Division annual conference held from 8 to 10 August 2008, is a unique blend of lectures and small group tutorial sessions. Read More…

milenses: The world’s first progressive lens, the Varilux product, was launched nearly 50 years ago. Read More…

mieyecare: With the increase in myopia throughout the world, especially in Asia, we are seeing a rapid rise in the use of contact lenses in the region. Read More…

mieyecare: With one in three eye health problems suffered by contact lens wearers due to improper lens care and cleaning. Read More…

miequipment: Achieving financial success in your practice is never guaranteed. Read More…

mibusiness: If there was ever an example of how small business people can remain independent, viable, relevant and happy. Read More…

mibusiness: Over the last three months we have been reviewing the Customer Journey through your practice which is made up of a series of TouchPoints. Read More…

mifinance: Financing your practice is not simply a matter of the lowest rates. Read More…

miprofile: Luxottica has developed two franchise models giving optometrists an opportunity to build their business and take advantage of Luxottica’s extensive business support infrastructure. Rread More…

mifashion: Anna Kirby has turned the fashion scene on its axis with her fresh approach to marketing and promoting fashion eyewear to boutiques and optometry practices alike. Read More…

mifashion: The sports and action eyewear sector is highly competitive and very sophisticated in terms technological advancement and innovative design. Read More…

miproduct: Functionality without compromise, modern technology, as well as high-quality workmanship mark the new spectacles collection from Porsche Design. Read More…




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