Cancer Council Australia has announced new additions to its range of sun protection merchandise with the appointment of Sunshades Eyewear and The Eyewear Company to develop its 2009/10 range of sunglasses.
Sunshades Eyewear will take on the teen and adults categories and The Eyewear Company, the children’s category.
Cancer Council Australia Chief Executive Officer, Professor Ian Olver, said the two new licensees both held strong positions in the market and offered Cancer Council the opportunity to significantly increase its penetration into speciality stores, department stores and a range of other retailers.
“Sunshades Eyewear carries a number of recognised fashion brands such as Oroton, Fiorelli, and Morrissey, giving us the ideal platform to expand our offering to the higher end of the market,” Professor Olver said.
“The Eyewear Company holds licences for children’s brands such as Spiderman, Dora the Explorer and Disney’s Hannah Montana.
We want parents to embrace sun protection for their children at an early age and this relationship will give us a unique opportunity to build on our work in this area.”
Professor Olver said the Cancer Council was indebted to Hagemeyer Brands Australia, which had played a key role in bringing the Cancer Council to prominence in the Australian sunglasses market over the last nine years.
Sunshades Eyewear CEO, Rodney Grunseit, said he was delighted with the appointment. “We look forward to working closely with Cancer Council in this important lifestyle area, and believe consumers will enthusiastically embrace our new range.”
The Eyewear Company’s Margaret Mackenzie, said she was excited to be working with Cancer Council. “The children’s market has huge potential for growth and we can see great things coming from this relationship.”
Retailers can expect to see a transition to the new ranges from June 2009.