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Homemieditorialmivision Issue 35, May 2009

mivision Issue 35, May 2009

I started ‘tromboning’ around this time last year. I don’t know if ‘tromboning’ is an actual ‘optometric term’ but I adopted it after being told by one of the exhibitors at SRC that’s what I was doing, when I was trying to read one of his pamphlets. Since then, I’ve accepted my life as a presbyopic and am now wearing reading glasses, which finally make me feel my age.

I can honestly say that as a first-time spectacle wearer, I’m not a fan. I write a lot and need my glasses. I can’t see the keyboard without them. Because I’ve never worn them before; I leave them in the car when I go into the office, at home when I go down to the café, I rely on my wife to sort the mail and heaven knows what it says on the back of those medicine bottles at 3am. There has to be another option.

The contact lens companies make a noise about fitting presbyopics with CLs and I can see why. I’m the target audience and am desperate for an alternate solution to specs. In this issue, in our business section, we look at the opportunities with presbyopics.

In this issue we also bring you a real mivision coup with former Australian cricketer and Pakistan cricket coach and optometrist Geoff Lawson’s maiden column. Geoff will be a regular contributor and in this issue he looks at the terrorist attack on the Sri Lankan cricketers in Pakistan and how it affects the ordinary and decent folk in that country where cricket has been the “alternative narrative” for Pakistan, which is a vastly different story, divorced from terrorism, militancy, the hiding place of Al-Qaeda, the Taliban and mis-government.

As this month marks Macular Degeneration Week we draw attention to this leading cause of blindness and severe vision loss among Australians, while recent optometry graduate, Kady Brandon, writes about her inspiration and perspective on her career choice and serving the community.

Tony Phillips has published The Optometrists’ Practitioner-Patient Manual, designed for all optometrists who want to be able to show their patients simple, clear illustrations of procedures and conditions. In this issue, the author explains the reasoning behind the manual and how it can help practitioners.

Very few businesses in the world have themselves financially and strategically set for a recession before it arrives. Here, in our business section, we examine the five mistakes businesses make during times of recession.

In the world of fashion, Sharon Smith brings us the latest looks from Europe and James Wright makes his annual trek to MIDO and looks at the viability of tradeshows. There’s all this and more in this issue of mivision. Enjoy.

Mark Cushway
Managing Editor

Contents – May 2009 mivision

News – mivision presents all the news both locally and from around the world.

mistory – Macular Degenration. Media icon Ita Buttrose talks openly about her family’s history of Macular Degeneration and how she is determined to help educate Australians about the most common cause of blindness in the country.

mifeature – The Optometrists’ Practitioners-Patient Manual. Anthony Phillip’s handy manual designed for optometrists to be able to show patients simple, clear illustrations of their conditions and treatment.

mifeature – Optometry, An Opportunity for a life. We also hear from Kady Brandon, a recent optometry graduate and her refreshing perspective on the industry.

micolumn – pakistan, Pomegranates and Cricket. Geoff Lawson writes his first regular column for mivision. The trained optometrist opines about the recent terrorist attacks on the Sri Lankan cricket team in Pakistan.

miophthalmology – Dr Iain Dunlop, RANZCO’s President. is moving for an integrated eye care team approach tp help meet the growing needs of an ageing population

miophthalmology – Wet Age-Related Macular Degeneration Therapies: Is more better than less

mioptometry – Optometry Association Reports: Happenings and events from the optometry divisions in Australia and NZ.

mioptometry – SRC 2009: 1001 Optometrists Can’t be Wrong. Southern Regional Congress, consistently the largest optometry conference in Australia, will draw together over 1000 optometrists from within and beyound Australia.

miequipment – Odmafair equipment Preview. We have a comprehensive preview equipment to be displayed at this year’s ODMAFAIR, including the very latest ocular technology. It’s the largest showing of equipment in the southern hemisphere.

mieyecare – Orthokeratology – We look at how Orthokeratology is changing the scope of optometry by imp roving a patient’s vision literally overnight and therefore expanding the scope of your practice.

mibusiness – Opportunities with Presbyopia. Presbyopia is one of the most common types of refractive error practitioners will come across, but it is one for which contact lenses are least commonly prescribed. By Nin Tahhan

mibusiness – The five mistakes of a recession. A look at the five big mistakes that businesses make during times of recession and how they can set-up for just such hard economic times.

miprofile – 10 Years of Professional Education: Varilux Academy and ICEE. By Kylie Evans

mifashion – MIDO 09: Are Tradeshows still relevant? The annual trek to MIDO this year was caged in an air of uncertainty about what to expect. By James Wright

mifashion – made in Europe We look at the emergence of China as a manufacturing giant and an imitator of the latest European design, resulting in European eyewear manufacturers fighting back in the best way they know how. By Sharon Smith

miproducts – mivision showcases four new hot products: Liliana Molano Eyewear Necklaces: Opticare New Instyle Range: Opti-Free Contacts Rewetting Solution and Memoflex.

The Last Word – mivision finishes of the May issue by taking a refering to saying coined by famous Rugby League coach Wayne Bennett “If you keep doing what you’ve always done, you’ll keep getting what you’ve always got”.



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