m
Recent Posts
Connect with:
Saturday / July 2.
HomemifashionnewsDiesel Partners with Marcolin

Diesel Partners with Marcolin

The Diesel Group has announced the signing of a five-year licensing contract with Marcolin for the production and worldwide distribution of Diesel sunglasses and ophthalmic frames.

This follows the forthcoming conclusion of a partnership with Safilio that began in 1994 and saw Diesel develop into an internationally recognised sun and vision brand.

Renzo Rosso, President of the Diesel Group commented: ” While remaining faithful to its DNA, Diesel is now an international group with ambitious plans for the global development of all its product categories including eyewear, and it will continue to work with commitment and a spirit of innovation.”

While remaining faithful to its DNA, Diesel is now an international group with ambitious plans for the global development of all its product categories including eyewear, and it will continue to work with commitment and a spirit of innovation

“I have already been working with Marcolin for DSquared2 and I am personally impressed with their capability to understand the universe of a brand and turn it into top quality, high design content products.”

Maurizio Marcolin, Style and Licensing Officer of the Marcolin group said: “We are excited to have the opportunity to grab new challenges and have the chance to make use of our design’s expertise with Diesel, a brand leader in a segment where dynamism, innovation and discontinuity are key successful elements.”

The new partners expect to have finalised arrangements by 31 October 2010.