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Homemieditorialmivision Issue 53, Dec 2010

mivision Issue 53, Dec 2010

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What a great year this has been. Congress and trade show numbers were up, in some circles the number of appointments were lower but business turnover and profit generally increased, and we’ve staved off the recession we weren’t meant to have.

At mivision, this year we launched our website which now attracts 8,500 unique visitors a month. We’ve also branched out into social media and to date, we’re excited to announce that the mivision Facebook Page, with about 10,000 members, is officially the largest eye care community on social media in the world! It’s now the start of summer, the end of another school and work year and Christmas and the festive season is just around the corner.

In keeping with the spirit of Christmas and its tradition of giving, we bring you the story of Dr. Geoffrey Cohn who, while most of us are enjoying Christmas Day at home with loved ones, will be spending his festive season in the jungles of Myanmar helping locals with their significant eye problems.

In our lead story, we bring you the latest on the Twins Study which is enabling scientists to identify the genes behind glaucoma, myopia and optic nerve hypoplasia. It is hoped this could lead to breakthroughs in treatment and, eventually, eradication.

…the mivision Facebook Page, with about 10,000 members, is officially the largest eye care community on social media in the world!

This issue, the iconic Dr. Gary Gerber advises readers on some tried and tested strategies on how to tackle the controversial issue of the online optical retail space.

As our population ages, the rate of vision loss and subsequent depression is expected to rise. Professor Jonathon Crowston argues that eye care practitioners have a role in understanding and detecting depression in patients with low vision.

Dr. David McKay completes his three-part series on AMD with an in-depth discussion on differential diagnosis and treatment of Wet AMD, and Dr. Laura Downie brings us her account of the 13th ICCLC in Sydney, which featured internationally acclaimed experts speaking about the latest contact lens research.

As you know, mivision is always looking to bring you cutting edge reports on trends that make a difference to your business. With this in mind, design and optical industry expert Kylie Liddell reviews the latest collection at this year’s Silmo, providing all you need to know for the coming year.

We hope you take the time this month to peruse our popular Last Word column, which discusses the poignant topic of ‘Presents or Presence?’ and asks what Christmas is all about.

And, from me, and the mivision team, to you our readers and contributors, we wish you a brilliant Christmas and festive season and a successful New Year. May you and your loved ones enjoy good health and unbelievable happiness!

Enjoy this issue.

Mark Cushway

Editor

News:The latest news on optics from Australia, New Zealand and around the world.

mistory: Research into twins is enabling scientists to identify the genes behind glaucoma, myopia and optic nerve hypoplasia.

mifeature: At least one Australian, who works in eye care, will be celebrating in a different manner this Christmas, deep in the heart of the jungles of Myanmar.

mifeature: This month, specialist optical business consultant, Dr. Gary Gerber, advises readers on some tried and tested strategies from overseas on how to tackle the controversial issue of the online optical retail space.

mifeature: Optometry Giving Sight has made a difference to the lives of thousands of people this year alone.

mifeature: Vision loss and subsequent depression is on the rise. Prof. Jonathan Crowston argues that practitioners are in role to detect depression in patients with low vision.

mioptometry: Happenings and events from the State Optometry Divisions in Australia and New Zealand

mieyecare: Internationally acclaimed speakers from around the world presented at the 13th International Cornea and Contact Lens Conference.

mieyecare: we ask three optometrists with 30 years fitting experience on silicone hydrogel lenses for overnight wear.

miophthalmology: medicine has developed treatments for wet AMD,one great challenge that still remains is accurate diagnosis.

milenses: most patients entering your store for a pair of prescription specs will also need a pair of Rx-able sunglasses.

mifashion: We speak to the people responsible for translating the indescribable feeling of Jaguar into eyewear.

mifashion: mivision sought the perspective of a unique writer to review the latest collections at this year’s Silmo.

mifashion news: The latest fashion news for December.

mibusiness: The Christmas and New Year period is a time of reflection and resolutions. It is also a time to consider where your practice is now and what you can do over the holiday period to make it sensational.

miproducts: We bring you an overview of four hot products suppliers will be talking to you about in December.

micolumn: Now that the drought has broken, farmers will be getting back to farming instead of water divining. Soon, they too will start to buy more sunglasses, contact lenses and expensive frames.

The Last Word: Our Last Word this month discusses the poignant topic of ‘Presents or Presence?’ and asks what Christmas is all about.