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Wednesday / June 29.
HomeminewsTransitions’ New Inside Out Campaign

Transitions’ New Inside Out Campaign

Transitions Optical launched a new campaign to help drive patient’s in-store while showcasing the broad range of options available within the Transitions range.

The campaign, which follows on from the successful high-profile ‘Live a Life Less Squinty’ campaign of 2010 will be launched this month (May). It will feature across massive billboards, street furniture, shopping centre panels and radio airwaves.

“By re-energising our marketing campaigns we hope to continue driving patients in-store,” said Kate Mulcahy Transitions Optical Australia and New Zealand, Marketing Manager.

Ms. Mulcahy said Transitions Optical is looking forward to practices getting involved in this campaign.

By re-energising our marketing campaigns we hope to continue driving patients in-store,” said Kate Mulcahy Transitions Optical Australia and New Zealand, Marketing Manager

“Two versions of window displays will help optical practices stand out and attract passing shoppers, and a range of Point of Sale materials including countercards and patient mailers will help facilitate conversations with patients.

“Transitions lenses’ ‘Love Them or Exchange Them’ guarantee continues, providing eyecare professionals with the ability to confidently recommend the company’s range of lenses.

“Our growing family of adaptive lens products means we can meet the eye care needs of a variety of patients. For everyday convenience and comfort, Transitions VI lenses are ideal, while for superior tint, we offer Transitions XTRActive lenses and for performance sunwear we provide

Transitions SOLFX,” said Ms. Mulcahy.

For more information, contact your Transitions Optical Territory Manager.

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