Vision Expo East, held in New York during March, signalled a new era of quality frames that feature innovative design and materials, in softer, safer tones.
Angelina Chee, Marketing Manager with L’Amy, was there to see the expo unfold and was impressed with the collections on show: “Two years ago the expo was packed with novelty frames and celebrities. There were queues of buyers waiting to collect autographs and have their photos taken with the likes of Paris Hilton, but this year none of that was there. With the market the way it is the lesser quality brands have been cleaned away. In there place are great new brands and innovative designs.”
Stand outs included the new Greg Norman brand with 3600 hinges, Eden Park’s environmentally sensitive frames and a focus in general on softer vintage shapes. “Whereas the keyhole bridges that have been around for the last season have been chunky, the new look is more subtle. There were also lots of people wearing very round panto frames,” said Ms. Chee.
Titanium, acetate, and wood and leather combinations were all prevalent. While black remains number one, and a few frames were transparent, colours were mostly softer and safer, unlike the bold bright colours from recent seasons and European fairs.