“We took over the distribution rights for the three brands in October last year,” said Angelina Chee, Marketing Manager at L’Amy. “We launched Dilem straight away and our key accounts loved the product. We’ll launch Oxibis and Exalto this month along with the fashion brands Givenchy and Zegna.”
“Dilem is very exciting for us, we’ve had nothing like it before and it doesn’t compete with any of our existing collections,” she said. “It’s quite a technical product to represent – it’s all about the interchangeable temples. It’s a one step process to get the temple on and off – which is very easy to manage – and it gives wearers the chance to change their look really quickly.”
Dilem offers 300 different temples, most of which fit all available fronts. “Oxibis releases three special temple collections each year and also adds new fantastic colours, some with diamantes and cool studs that all use the same system,” said Ms. Chee. “With so many temples, we won’t carry all of them, however they’re featured on the Dilem website and in a catalogue, and we can fill orders direct from the factory in France within two weeks.”
Ms. Chee said L’Amy is selling Dilem into high-end optometry practices around Australia and customers who purchase the product can select a second set of temples free of charge with every frame they purchase.
