This month (September) Transitions Optical launches an online education program offering eye care professionals in-depth understanding of how Transitions’ family of adaptive lenses can contribute to patient satisfaction and enhance practitioners’ expertise as healthcare suppliers.
“In an industry with constantly evolving technology and premium products with sophisticated features, it is important for all practice staff to be able to translate technical product features into patient benefits. The online education program will provide a great source of product knowledge and patient insights for practices,” says Denis Fisk, Sales Strategy and Development Director for Transitions Optical Australia and New Zealand.
The education modules take optometrists on “a journey” from the technical details of Transitions lenses to better servicing patients’ needs, thereby increasing patient satisfaction.
Small business expert and mentor, Jerry Kleeman says continued professional development is essential for business sustainability.
“The business owners I have mentored say that the best thing about ongoing education is the opportunity to work on their business as well as in it,” said Mr. Kleeman. “We often become too focused on day-to-day operations to save money in the short term when a little time spent in training can be priceless when it comes to new strategies and processes that can be implemented in the business.”
“It is also important to stay abreast of new techniques and tools available as well as the latest thinking when it comes to marketing and business strategy because the competition in the retail industry means everyone has to evolve to survive.”
But further education is not just about surviving in the industry – it’s about being authentic.
“Being authentic is about having knowledge. Knowledge can empower you to interpret advanced technology of premium products and then communicate the benefits to them personally and their lives in a meaningful way,” added Mr. Kleeman.
Available via an online portal, the education program consists of five interactive modules split into two levels. Participants are guided through each module and receive a certificate for the completion of each level. The two levels and related modules cover:
Level One: Product technology and how to recommend and discuss:
- The basics of photochromics
- Transitions lenses portfolio
- Recommending and discussing Transitions lenses
- Level Two: A deeper understanding of some key business development areas:
- More choice, more opportunity
- Maximising your patient base
Transitions said all participants who complete levels one and two by the end of October will receive a AUD$25 gift voucher. Access the education program at transitions-education.com or contact [email protected] for more information.
